mars shot
REDEFINING LIMITS
Mars Shot is my personal brand.
I help companies and people go further, innovate without fear, and transform the most complex challenges into opportunities for lasting impact.
- Hugo de Sousa
Creating the future with bold actions
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Crafting customized strategies to help companies tackle complex challenges and seize emerging opportunities
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Designing interactive experiences that empower teams to explore innovative concepts and quickly develop new skills
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Delivering insights on the future of business, technology, and innovation to inspire and energize audiences
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Providing independent oversight, strategic guidance, and expertise to drive growth, innovation, and accountability while ensuring strong governance and objective decision-making
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Investing in and supporting growing companies, including AI and Data consulting ventures like OpenMindsAI
đź’ˇ Sometimes I get asked, "What drives you?", "Where is your high-energy coming from"?
👉🏻 Helping companies and people go further
👉🏻 Innovating fearlessly
👉🏻 Turning the most complex challenges into opportunities for lasting impact
This is what fuels me every single day.
Throughout my journey, I’ve seen organizations held back by fear of change, teams stuck in outdated ways of thinking, and talent underutilized due to a lack of confidence or vision. But I’ve also seen the power of innovation when there’s the courage to challenge the statusquo.
I believe technology—especially artificial intelligence—is an incredible tool to drive this transformation. But innovation doesn’t happen on its own. It requires culture, leadership, and most importantly, action.
My role? Unlocking that potential.
About Hugo de Sousa
Hugo de Sousa is a specialist in corporate innovation, digital transformation, artificial intelligence (AI), and data, with a diverse and impactful career. He has served as Head of Innovation at Capita Plc (London) and BearingPoint (UKI), Head of Digital Transformation at Turismo de Portugal, among other prominent organizations, working across various industries.
He is a Professor of Innovation at Bayes Business School - City University of London, Nova SBE Executive Education, and other renowned universities. Professionally, he is the founder of an AI company, helping organizations thrive through transformation and innovation. He also led the WeHelpUkraine.org volunteer project, which was supported by the President of the Portuguese Republic.