Creating the future with bold actions
💡 Sometimes I get asked, "What drives you?", "Where is your high-energy coming from"?
👉🏻 Helping companies and people go further
👉🏻 Innovating fearlessly
👉🏻 Turning the most complex challenges into opportunities for lasting impact
This is what fuels me every single day.
Throughout my journey, I’ve seen organizations held back by fear of change, teams stuck in outdated ways of thinking, and talent underutilized due to a lack of confidence or vision. But I’ve also seen the power of innovation when there’s the courage to challenge the statusquo.
I believe technology—especially artificial intelligence—is an incredible tool to drive this transformation. But innovation doesn’t happen on its own. It requires culture, leadership, and most importantly, action.
My role? Unlocking that potential.
About Hugo de Sousa
Hugo de Sousa is a specialist in corporate innovation, digital transformation, artificial intelligence (AI), and data, with a diverse and impactful career. He has served as Head of Innovation at Capita Plc (London) and BearingPoint (UKI), Head of Digital Transformation at Turismo de Portugal, among other prominent organizations, working across various industries.
He is a Professor of Innovation at Bayes Business School - City University of London, Nova SBE Executive Education, and other renowned universities. Professionally, he is the founder of an AI company, helping organizations thrive through transformation and innovation. He also led the WeHelpUkraine.org volunteer project, which was supported by the President of the Portuguese Republic.
Innovation for Business. Innovation for Humanity.
I believe innovation isn’t just a business tool — it’s a force for relevance, impact, and meaning.
I work with companies that want to evolve, not just survive. That want to lead, not just follow.
But I also care deeply about how innovation can improve lives, solve real human problems, and challenge the way we think about the future.
To me, it’s not about buzzwords or big promises.
It’s about clarity, speed, and doing things that truly matter — for your business, and for the people it touches.
This is innovation with a heart. Let’s build it together.
Adrien Gomar, Head of Design Innovation at L’Oreal
“Hugo is a very passionate, highly driven colleague. His background working with startups combined with his interest in both Agile and Design approaches makes him a very good fit for projects requiring innovative approaches whilst not forgetting business strategy. In addition to that, Hugo is always full of optimism and energy which is naturally helping people give their best. Therefore, I warmly recommend Hugo.”
Nelson Pinho, Head of Digital and AI at EDP